Question 1

What is DMs to Dollars™?

Accepted Answer

DMs to Dollars™ is a CPD-accredited Ethical Sales & Revenue Strategy programme. It teaches conversation-based, ethical selling for sales professionals, entrepreneurs, business owners, coaches, consultants, service providers, creators and client-facing professionals — the human skills behind effective sales conversations.

Question 2

What does CPD accredited mean?

Accepted Answer

CPD stands for Continuing Professional Development. Independent CPD accreditation means the programme has been reviewed and recognised as structured professional learning. It is not a university degree, a government licence, or a regulated professional designation.

Question 3

How many CPD hours does the programme provide?

Accepted Answer

The programme provides 24 CPD hours of structured professional learning.

Question 4

What credential do I receive?

Accepted Answer

Learners who complete the programme requirements and meet the assessment standard earn the credential Ethical Sales & Revenue Strategist.

Question 5

What score is required to pass?

Accepted Answer

A 70% pass standard applies to the programme assessments.

Question 6

Can I retake the assessments?

Accepted Answer

Yes. Assessments are there to confirm understanding, not to catch you out. Learners who do not reach the standard on a first attempt may review the material and retake.

Question 7

Is this only for selling in DMs?

Accepted Answer

No. Despite its name, the framework is not just for DMs. It also applies to email, voice notes and one-to-one conversations, online or in person. The skills are transferable across platforms, offers and industries.

Question 8

Do I need sales experience?

Accepted Answer

No prior sales experience is required. The programme builds from foundational communication principles through to advanced scenario practice.

Question 9

Does DMs to Dollars™ teach scripts?

Accepted Answer

No. A script tells you what to say; a skill teaches you how to think. The programme develops judgment, questioning and listening so you can navigate real conversations rather than recite them.

Question 10

How long do I have access to the programme?

Accepted Answer

Enrolled learners retain access to the programme materials for the duration of their active certification, including curriculum updates released during that period.

Question 11

Is certification renewed annually?

Accepted Answer

Yes. The $197 USD programme fee includes the first year of certification. After year one, renewal costs $49 USD annually to keep your certification active. The credential is earned by completing the programme and meeting the assessment standard; it is not automatic with purchase.

Question 12

What does the companion app do?

Accepted Answer

The companion app is included with the programme. It answers questions in real time as you work through the course, and offers framework-based guidance during DMs, emails and one-to-one sales conversations. It supports your judgment and ethical communication rather than supplying copy-and-paste scripts.

Question 13

How is this different from The SHYNE Academy?

Accepted Answer

DMs to Dollars™ is a standalone certification focused only on ethical sales conversations. The SHYNE Academy (theshynecommunity.ca) is Katherine's separate, wider business model training. CPD accreditation applies specifically to the Ethical Sales & Revenue Strategy programme, not to The SHYNE Academy.

Question 14

Does completing the programme guarantee income or employment?

Accepted Answer

No. The programme is professional education. It does not promise, guarantee or imply any level of income, earnings or employment.

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