Meet the founder
Katherine Joy
CPD Educator · Creator of DMs to Dollars™
“Selling doesn’t have to feel awkward. When you understand how conversations naturally unfold, confidence grows — and selling starts to feel like a conversation, not a performance.”
I built Ethical Sales & Revenue Strategy because I was tired of watching brilliant people with real offers shrink in the inbox — second-guessing every message, copy-pasting scripts that never quite landed, and confusing pressure with persuasion.
Selling isn’t about manipulation. It’s a skill rooted in psychology, language and genuine human connection. After years in social work, finance and sales, I saw the same truth in every field: how you handle a conversation matters more than what you’re selling.
There was no shortage of education about generating attention online. What was missing was guidance for the moment a real buyer entered the conversation. That is why I created DMs to Dollars™: a CPD-accredited programme that teaches clarity, care and confidence in DMs, email and conversations.